Pepper1989, Bike's passion
Why Pepper1989?
Pepper1989 is, above all, the story of a passion that has lasted for over thirty years.
The year 1989 marks the start of a cycling adventure that has shaped our vision of cycling. Over the decades, thousands of kilometres, numerous competitions, countless rides and many journeys have fuelled a simple conviction: a bike is much more than a means of transport or a piece of sports equipment. It is a wonderful tool for freedom.
This shared passion for exploration, the great outdoors and the less-travelled paths gradually gave rise to an idea: to create bikes capable of accompanying cyclists on their most wonderful adventures.
And so Pepper1989 was born.
Why have we created Pepper1989
We set up Pepper1989 with a simple ambition: to develop bikes that we ourselves would want to ride for years to come.
Our vision for gravel cycling is based on versatility, comfort and freedom. We believe that a bike should enable you to go further, explore more and make the most of every ride, whether it’s a loop lasting a few hours or a multi-day adventure.
Each model is designed to strike a balance between performance, comfort and riding enjoyment, so that the rider can focus on what matters most: their experience.
Why have we chosen Titanium
The choice of titanium was a natural one.
Beyond its recognised technical qualities — lightness, strength and durability — titanium offers a unique riding experience. Its ability to dampen vibrations whilst maintaining excellent responsiveness provides a level of comfort that is particularly appreciated over long distances and on varied terrain.
It is a material designed to last, capable of serving its owner for many years without losing any of its qualities.
For us, titanium perfectly embodies our vision of the bicycle: high-performance, timeless and durable.
Why we manufacture in small batches
We prioritise a quality-over-quantity approach.
Every Pepper1989 bike benefits from meticulous attention to detail, finish and the overall coherence of the design. This approach enables us to maintain high standards and offer bikes that stand out for their character, build quality and durability.
We believe that an exceptional bicycle deserves the time required to design it.
Why try out our bikes
Choosing a bike is an important decision.
Technical specifications can never replace the feel you get out on the trail. That’s why we offer test rides across our entire range in La Chaux-de-Fonds and Sattel, in environments perfectly suited to gravel riding.
Over the course of one to three hours, every cyclist can experience how the bike handles in real-world conditions and identify the model that best meets their expectations.
Our aim is not simply to sell a bike, but to help every customer find the ideal companion for their future adventures.
Above all, our customers are looking for a bike that will last them a long time.
They appreciate the quality of titanium, the comfort over long distances, the ability to customise their bike and the support provided throughout the project.
But beyond the product itself, they also share a certain vision of cycling: one of exploration, discovery and the joy of riding.
It is this shared vision that brings the Pepper1989 community together today.
Why our customers choose Pepper1989
An invitation to adventure
Every ride begins with a simple desire to cycle.
Whether it’s a country road, a forest track or a trip lasting several days, our bikes are designed to accompany you with reliability, comfort and character.
Because the finest adventures often begin where the road ends.